Our Team

James Palmer

Managing Partner & Co-founder

Hind Filali

Chief Executive Officer & Co-founder

Abdellah Elouzzad

Managing Partner

Amjed Achour

Managing Partner

Florence Daumal

Partner Europe

Youssef El Ouali

Managing Partner

Lamia Filali

Managing Partner

AMBITION

Ambition is the compass that guides our journey. It drives us to reach higher, to constantly pursue excellence, and to go beyond expectations. Every project we take on reflects our commitment to innovation, growth, and achieving results that meet the highest standards for our clients.

EMPATHY

We foster a human-centered and creative environment, placing care and kindness at the heart of every interaction. Through close, empathy-driven collaboration, we work hand in hand with our clients every day to overcome their challenges.

INTEGRITY

Integrity is the cornerstone of every relationship we build. We firmly believe that mutual trust is the foundation for delivering meaningful advice. Integrity, independence, and confidentiality form the three inseparable pillars of our partnerships.

PASSION

Passion is our driving force. It pushes us to transcend creative boundaries and relentlessly pursue excellence — turning bold ideas into tangible outcomes. It is through this passion and dedication to our craft that we bring our clients’ projects to life.